PlayStation logo licensing expands to lifestyle products

Sony Computer Entertainment, Inc. ( SCE ) has just announced their introduction of the PlayStation " Logo Licensing Program " targeted for a variety of lifestyle products from apparel to everyday items as part of the Official Licensing Program.

Sony to License PlayStation Logo for Apparel, Lifestyle Products

Sony Computer Entertainment has announced the "PlayStation Logo Licensing Program," a new initiative which is targeted towards allowing manufacturers to use the logo on "lifestyle products from apparel to everyday items." Licensees who enter into an agreement with Sony though the program will be able to use the logos from the PS3, PSP, PSPgo, PS2 and PlayStation, as well as using the "iconic ...

Sony launches PlayStation Logo Licensing Program

Sony today announced the introduction of PlayStation Logo Licensing Program targeted for variety of lifestyle products from apparel to everyday items as part of the Official Licensing Program. The program is applicable to a variety of lifestyle products...

Sony Computer Entertainment to Introduce PlayStation 'Logo Licensing Program'

PlayStation brand to be enhanced with new merchandise from official licensing program.

Sony decides its time the PlayStation logo showed up on your clothes, watch, housewares

For years, Sony's loyal legions have longed for fine garments and other quality-of-life items emblazoned with the PlayStation logo. They've gazed lovingly at Japanese gear like Sony wine glasses and wondered why Japan gets all the cool stuff.

Sony Opens Up PlayStation Apparel, 'LifeStyle' Product Licensing

Sony Computer Entertainment hopes to raise the PlayStation brand's profile through a new licensing program that could bring the PlayStation logo to everything from T-shirts to houseware. On Tuesday, SCE unveiled the PlayStation Logo Licensing Program, which allows participating licensees to design their products using PlayStation logo or "the iconic marks" associated with the gaming brand. SCE ...